That brand is featured as the event sponsor in our national ad campaign leading up to the event.
At the event, we create an interactive keyboard (like in the movie BIG). The keyboard controls a series of melodic car horns and lights. When audience members jump on the keyboard, it plays the car horns and flashes the headlights.
A team of videographers captures the live experience, and the video becomes a viral sensation beyond the life of the event.
Moving toward the kinds of innovative and world-changing partnerships between Walt Disney, Pepsi, and General Electric at the 1964 World's Fair.